If you’re a business owner, you need to be on YouTube, positioning yourself and your business. Everybody and their cat is there, so if you’re not, it reflects poorly on you.
But don’t set out to create the world’s best viral video. Start by recording a 2-3 minute promotional video of you speaking to the camera, introducing yourself and explaining what problems you solve for your clients and customers.
OK, I know that’s not as easy as it sounds! The main problem most people have is that they don’t know what to say and how to say it.
So here’s a script…
Here’s a simple template for writing a natural-sounding, high-quality script for your promotional video…
“Hi, I’m [your name], and I’m a [sales trainer / wealth creation coach / whatever you’re an expert in].”
“People often ask me, ‘How do I [motivate my sales team / invest in the stock market / whatever problem your clients have, in their words]?’”
“I [have a membership site / run a two-day workshop / have written a book / whatever] to answer this question…”
“… because I know what
With rock music always having been at the forefront of popular music among the youth, it’s understandable that so many aspiring guitarists are taking advantage of YouTube guitar lessons. In the modern internet era that we are living in, there are obviously more and more people heading online to do absolutely everything in their day-to-day life. This is why its not too surprising at all that sites such as YouTube have become hotspots for not only entertaining videos, but educational videos as well in the form of YouTube guitar lessons.
Traditionally most guitarists would utilize personal one on one lessons through a school or guitar shop in order to learn. On the other hand there are many guitarists that went the other route and learned on their own. The great news is that these days you truly do not need to go either of these routes thanks to all of the unbelievable resources available online.
Perhaps one of the best aspects of YouTube guitar lessons is the freedom associated with them. Of course the fact that they are free
Handsome man takes a video of himself
College departments that are tasked with the mission of conducting campaigns to attract and enroll students have more resources available that can be used at less expense than ever before. While traditional media like television and radio commercials, as well as print ads, still reach a potential target audience, they are very expensive to produce and broadcast or print. Turning to the Internet for online college marketing provides the potential to disseminate more information at much less of a cost, as well as reach an online savvy consumer with your college brand.
One of the ways many colleges have started online college marketing campaigns is to post informative video to social networking sites such as YouTube, as well as embedding video on college website blogs. There is a lot more room to maneuver and relay information in a YouTube video, which can contain a diverse number of attractive promotions that just cannot be instilled within a 30-second television spot.
Consider the difference. One popular Midwestern
Most offline and online businesses are considering the use of videos to market their business because it has proved an effective medium. With videos it is possible to say what you want to say in a relatively short span of time without boring your audience.
Given the number of hits YouTube records everyday and an equally whopping number of downloads from this video sharing site, YouTube is the place to go for your business promotion needs. Incorporating YouTube videos in your marketing strategy will not only boost search engine rankings but also bring in a new breed of customers. Here’s how to go about including videos to drive sales.
- The length of the video –
Sticking with the right length is important if you want to woo your customers before they lose interest. According to internet marketing experts, the best video duration is 2-5 minutes, usually not more than that. 15 minutes is the time limit allowed by YouTube. However, for educational videos that need to be longer you can increase this time limit. Also, as much as possible, try to avoid creating videos in parts.
- Post quality videos –
Video is a very powerful marketing tool for businesses regardless of size, but YouTubes search engine driven, free-to-use model, ease of use, and mass market audience means it’s a great channel for small businesses. You can share loads of information in a simple 2 or 3 minute video, presenting things in an entertaining and engaging manner. People love being entertained, and what better way to inform and educate than video? You show it, you tell it and then you show and tell it
Here are 4 Tips on using YouTube for your business:
1. Create and Customize Your Channel
First things first, customizing your channel is well worth the time it takes to set it up. By creating a custom header at the top with your company’s branding, customizing the colors and adding all the relevant information and links, you give your page a nice professional polish.
2. Humanize Your Business with a face.
YouTube is a community made of real people and they want to see, hear and interact with other real people. The connection to your business becomes much more powerful if you or someone in your organization becomes the face
I don’t know if you’re like me, but I dream of a job that give me flexibility of time and location. I find myself searching through the employment ads of Craigslist.org or our local big classifieds site on KSL.com for legitimate jobs that allow for me to stay employed at home. Most are the “business opportunities” and are scams with companies trying to take advantage of the dreamers like myself. Truth be known, I don’t know if I could handle a work at home job right now in my life. I have a three year old and a one year old at home, and a list of honey do’s that keeps growing from my wife. I find coming to an office is a break at this point in my life, but I know many people may be ready for a work from home career.
That got me thinking and wanting to help others thinking about a work from home career or even thinking about getting their online degree. Those students who are able to develop the discipline to go to school, graduate, and get their online degrees are much further ahead in their modern day work ethics.
Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics.
Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school’s acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the
You understand the power of videos for your business and how instrumental they can be in drawing more traffic to your website. If you want all of that, you need to increase your exposure and your audience will follow.
YouTube subscribers to increase your business
YouTube subscribers are people who have willingly chosen to be a part of your audience. They are interested enough in your content to want to watch your video and to continue to watch your videos as you share them online. These are exactly the people whom you want following you around. If your videos are compelling and exciting enough, people will not only want to watch them but they will also be enthusiastic about sharing them with other people as well. They will also be inclined to leave comments for you and interesting discussions will ensue. In other words, with the right fan, your videos can go viral.
There are many different ways that you can increase your traffic and online exposure and the following tips are some of those:
As is the case with all other types of online content, it is the same with
Do you ever get tired of watching the same mindless videos on You Tube? Are you looking for something more, intellectually stimulating? I’ve always been a fan of continuing education, and with the internet I can get all the lessons I want. Knowledge is power after all.
Khris Khaos, known as the dance king of Youtube, specializes in Krump style dancing (African American street dancing). I admit, I had some difficulty trying out his moves, perhaps because I was born with two left feet. However, his videos seem to be effective, as I’ve heard of a few people got good, after a month or so of watching. I also hear, as Khaos promises, it’s quite effective for macking the ladies. (Yo.)
You Suck at Photoshop
Basically, it’s a Photoshop tutorial series told in a very humorous manner. It has received recognition in the 2008 Webby awards as Best How-to series, and Best Comedy series. One of the most creatively produced tutorials on Youtube. I’ve learned a few new tricks from this guy because, as he’s told me after all, I suck at Photoshop. (Also, watch out for the World of Warcraft references.)
Using You Tube or any other third party video delivery system is a huge mistake! No! This may have been true when You Tube first started but this is no longer the case. Small companies, to giant corporate marketing departments, have embraced this video medium. Because of this involvement by the “bigger players”, You Tube has gained acceptance and prominence on the web and marketing in general.
One good way to market your product or service on You Tube is by producing a video demonstration. Warning! Your video should be done professionally. Nothing will kill a product or service quicker than an unprofessional video using an unprofessional presenter. There are specific ways one shoots video for the web. In my blog, I have several entries on how to shoot video for the web. Once your video is available, make sure you load it up with the correctly researched keywords that target your niche market. Everyone is using You Tube now as a search engine for products and services that they have an interest in buying. If you are able to target the digital marketing campaign intelligently, you can attain must swifter and effective results than conventional marketing
YouTube took the world by storm. Since then there have been many ‘me too’ copycats. Only a handful have gotten any traction. Most have been sold for pennies on the dollar or shuttered their doors.
In fact, trying to build a YouTube clone is a bad idea. There is, as terribly negative as this sounds, a 99% chance you’ll not find success.
However, there is hope in two ways. Hope that’ll give you a 99% of finding success:
A) Buy clone software and target a niche. This niche might be gun shooting videos, basketball videos, fishing videos, surfing videos. Make sure the niche isn’t so small that you find limited traffic. Use keyword tools and do Google searches to figure out the demand. Stay away from broad sites. No need to bother, YouTube wins. Hand’s down. Don’t even try unless you have a unique idea or loads of capital.
B) Buy clone software and figure out how to tap into the entertainment webmaster community. There is a huge, vast community of webmasters running viral video websites and it’s easy, once you discover how, to tap into this enormous source of traffic and money. Trying
For most people, building back links to their sites amount to improving their PageRank and search engine rankings. However, the other benefits of building back links are brand awareness, connecting people with your products and services, and bringing targeted traffic to your web sites. Using YouTube to build links to your sites provides all these benefits.
Create a professional video. With the availability of free or low cost software and licensed music, it is easier than ever to create a professional quality video. If you don’t know how to create a professional video, you can get it done for low cost using outsourcing sites like oDesk and Scriptlance.
Create a branded channel for your brand. You can change the background of your channel by uploading a background image. You can also upload a banner that will be displayed above the info box on all your video pages. Other channel customizations available to you for branding purposes are: branding box, channel side column image, connect box icon, tracking image URL, and channel banner.
Just like a blogroll in a blog that points to good blogs in your niche, you can add YouTube channel subscribers to do
While writing and posting articles to article directory sites is one way to get word out about your business, online video marketing is another potential business promotion tool. Today, people prefer to watch a quick 3-minute video rather than read through a page-long article. In order to capitalize on the power of video marketing, it is essential to create and post videos in the right place, at the same time optimizing them for search engines.
YouTube is the most popular video sharing site. It has thousands of videos in diverse categories, and it receives more than 100 million views per day. Many post videos there hoping to capture a small share of the site’s visitors. However, simply uploading videos to YouTube will not guarantee an increase in views, likes or comments. You will have to work hard to build a large fan base of viewers.
1. Create an original –
The first thing to keep in mind is to upload an original video; you should own the broadcasting rights to this video. YouTube is very strict about copyright issues and removes all unoriginal videos from its site.
2. Upload an interesting video –
When Google first bought YouTube a few years ago, some experts were worried that it would quickly wither and die. Not because Google would kill it, but because there was so much copyright infringement on it and Google had so much money, that some people feared that it would be swamped with lawsuits.
Fortunately, it survived. And thrived. YouTube has just turned five, and it’s now getting 5 billion views a day.
That makes it worth paying attention to!
For a long time, we didn’t have widespread broadband access, easy tools for creating video and easy tools for watching video. But that has now changed.
If you’re a business owner – and especially if you’re a speaker, trainer, consultant, coach or other thought leader – you can’t afford to ignore YouTube as a marketing tool for your business.
Don’t think you have to create the same slick sort of video you see on a DVD. You don’t need to use fancy green screen technology. And you don’t even need to do “video” at all – in the traditional sense.
Here are six ways to create video for YouTube easily and cost-effectively.
YouTube is the hottest new (is it really new?) medium for online marketing. And it couldn’t be more perfect for our use – commercial real estate. If your business has an online component you could and should be promoting it via YouTube!
YouTube was started in early 2006 by 3 former PayPal employees (for $11.6 million) and sold in October 2006 to Google for $1.65 billion. To this day YouTube continues to operate independently from Google and in fact still looks and acts like it’s pre-Google days.
How can YouTube help for online marketing?
Today YouTube consistently ranks in the top 5 websites with other greats such as Google, Yahoo, Wikipedia, Facebook and eBay. YouTube gets close to 80 million visitors per month and not surprisingly is replacing traditional TV for many users. YouTube viewers average 164 minutes per day and traditional TV just 130 minutes. Where would you rather get out your marketing message?
Traditional YouTube videos can do the following for business:
· Inform and Sell
– If you have a property listing then this would be perfect for getting your property known. A good presentation containing most pieces of
The world’s biggest online video-sharing service, YouTube, is the perfect place for marketing campaigns to shine, if only marketers know how to grab the spotlight. The community is diverse, and its population huge. YouTube marketing can increase sales and widen brand coverage by using this innovative platform to connect and capture existing and potential customers.
But despite the huge market base, not all campaigns flourish in YouTube. Many companies’ YouTube marketing campaigns sizzle at the beginning and fizzle sometime thereafter. What’s the secret to staying power at YouTube? Let’s find out.
1. Quality and quantity of content
A large fraction of company or brand videos at YouTube are of the “flash-in-the-pan” variety, which means that they were initially uploaded as part of a viral marketing strategy. As time goes by, the channels are left untended and un-updated. This is a waste, because the initial videos should have been followed with more and more good content, to sustain the campaign and reap the results.
Video production technology is at its peak these days, providing the tools to create engaging videos, and lots of them. However, video quantity is a function not only of technology but
No truer words were uttered than “Education rules the nation”. This doesn’t only relate to formal education through the halls of public schools and higher education. This also relates to the education that we seek ourselves through life exploration and continuing education. This is gospel also in the natural hair arena. If you are a natural hair stylist, it is important that one doesn’t stop at the knowledge that was obtained by formal or self-taught educational programs. You must also take it on yourself to adopt a “life-long” learning approach to help sharpen your skills over the course of your career.
Lifelong education is as important for natural hair artists as any other profession. Everyday individuals invent new techniques of doing things quicker, easier, and better. As a natural hair professional, staying abreast of new techniques, products, hair styles, regimes, etc. will make certain that you are aware of what’s new. There are many ways of staying on top of the game. Look into educating yourself through workshops, internet exploration, networking with other stylist, books, and YOUTUBE.
Many workshops are available to introduce you to new techniques of dealing and styling natural hair. Invest in these
The conventional way to learn new materials is either enroll into a course or read a book. However these are no more the only options that we have nowadays.
Actually the previous two methods have certainly their advantages such as getting some sort of certification after the completion of the course and this gives you credibility that you really know what you claim to know. As for reading a book it is still a handy and convenient way since you can take it with you while travelling in the train, plane or even on the beach. Note that even with these features books are being challenged by technology with the advent of iPad.
However, there are disadvantages related to those methods. Course involves displacement to a certain location on a certain date at a certain hour. For working people this is not always easy to do and even when done they might not be in shape to fully assimilate the explanation especially after having a bad day. On the other hand, books also require some energy to read and assimilate. In addition, if the content needs to be practiced there will be switching from reading to
Whether you’re wanting to distribute your videos for personal or business, YouTube is the easiest way to get started in web video. All you need is a video capture device (webcam, mobile phone, digital camera) and a computer with an internet connection, and you’re ready to go. The other part is to create interesting, informative or compelling content that would attract viewers. This is the part that most users forget to focus on. So here’s how to get started:
1) Decide if this is for personal fun or business reasons. YouTube is used for business, but most use a professional video production company to film and edit their video first. YouTube is only used as a distribution channel. You don’t want the first impression of your business to be amateur webcam video, so leave it to the professionals. If you’re doing YouTube for fun, then technical quality doesn’t matter…only content matters!
2) Plan your video content. YouTube videos that get watched are the ones that are UNIQUE. It’s something amazing or informative that people have never seen before. Maybe it’ll be something fun, like rolling a 15-foot ball made out of Legos down the street,